ascent outdoors
Creating a brand that is focused around the people of the local outdoor community and providing them with the gear, skills, and education to experience the outdoors to their fullest.
the scope
Brand Strategy
Brand Identity
eCommerce Web Design
Merchandise Design
project goals
learn the brand story and values to create a visual representation
build a cohesive social media to build the outdoor community around the brand
create an e-commerce website to expand the reach and sales of the brand beyond the small town physical location
The circle of the logo represents the sky, sun,and the earth and flows in to the triangle representing the mountain and ground. With the tree growing representing the growth and strength of the outdoor community.
