flow surf
The criteria for this project were to create new logo for a surf shop and design social media advertising and a social media layout.
the scope
Visual Identity
Brand Identity
Packaging Design
Marketing Materials
project goals
Determine the brand story and build a cohesive and comprehensive brand identity system the combines aesthetics and messaging
Design label and packaging that display the story and values of the brand and highlight the eco couscous nature of it
Design marketing materials to show the brand story and lifestyle
Logo Description
The logo was created to mimic the flow of the waves and surfboard flowing through them. The logo text was an old style surf font to create the flow through the logo and text.
