dirtbag brewing
We worked to create a brand identity that brings together the essence of the dirtbag lifestyle drive for adventure and exploration of the mountains and waves with the craftsmanship and techniques of Belgian brewing.
the scope
Brand Strategy
Brand Identity Design
Packaging Design
Advertising
project goals
Determine the brand story and design a way to tell it visually
Build a cohesive and comprehensive brand identity system that is aesthetic and adventurous
Design label and packaging that displays the outdoor adventure spirit of the brand
Design social media and print advertising
The inspiration for the logo for Dirtbag Brewing come from iconic items from the dirtbag lifestyle and the craft of brewing. The iconic ice axe is one of the most eye catching tools of an adventure fuelled life, while the hops is the most iconic symbol of the craft of brewing beer. Combining these two icons to create a logo that fully represents the story of the brand created a bold visual to communicate the brand story.
