element expeditions
A backcountry guiding company that wants to express the passion for guiding and the exploration spirit of mountaineering. A brand built around a classic bold style that invokes the feeling of adventure and trustworthiness that inspires people to be part of the guided backcountry adventures.
the scope
Brand Strategy
Brand Identity
Marketing Materials
Apparel
project goals
Determine the brand story
Build a cohesive and comprehensive brand identity system that invokes trust and inpsires adventure
Design bold and inspiring marketing materials
Create functional branded apparel for use on guided trips
The logo design was based off the patches the original alpine adventurers had sewn to their gear. The reversed E's with the mountain are meant to show the triumph and adventure expedition. While keeping it all contained with a simple legible layout to easily be seen in the mountain environmental conditions.
